Clarifi’s Website

I created Clarifi’s V1 website in 2022. I worked as the sole designer, collaborating closely with engineers, a user researcher, and a design advisor. This was an early-stage startup with limited time and resources, so design decisions had to balance speed, scalability, and technical constraints. I chose wordpress as my design / development platform because it offered the most flexibility to utilize custom HTML/CSS, home made icons, and architectural growth without upcharge as the company expanded. Also used Figma and Illustrator.